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How & Why Develop A World-Class Premium Flower Operation Genetic Selecting & Strategic Cultivation

November 20, 2021 | 11:00 am | 4A | Cultivation

This seminar will include Regional Specific Genetics Bred in Plasticities 

The importance of a radical Cultivation programs specific to region zone, market and end product etc… Homozygosity is a necessity when starting from seed.  Why tissue culture is the future for cannabis.


Justin Esquivel, Geneticist, Green Luster Phenos

Justin Esquivel, president/founder Green Luster Phenos, LLC and Chief Genetics & Headmaster Grower for Hemp Geo Institute, LLC has been an influencer and leader in the cannabis industry for twelve (12) years.

Justin was the headmaster grower and lead the genetics division of a large 20,000 sq. ft indoor commercial-scale cultivation operation based out of Colorado. Justin also had his hands in the development of two more commercial size operations in 2012 in the medical cannabis sector.

He brings standard operating procedures to a gold standard. Justin collaborates with many other expert breeding companies based out of Spain & Amsterdam allowing his genetics company the ability to bring an entirely new genome to the states!

A genome that is one of a kind and scarce on the market. Justin specializes and with great passion, in creating superlative genetics that provides growers predictable and uniform offspring. He provides Green Luster Phenos to a highly selective group of licensed growers. His unique methodology of selective homozygous breeding and cannabis specific stratification has attracted the top thought leaders in the breeding world.

When he’s not in one of his breeding chambers or out in the field consulting, he’s at home with his lovely wife and beautiful daughters.

Rick Rainbolt, Founder, Hemp Geo Institute

Rick founded Hemp Geo Institute, LLC. on January 10th, 2017. Over the past several-years, HGI has established itself as the ‘go-to’ organization for world-class education, resources and the development of CRAFT premium exotic flower grow operations.

HGI’s facilities are hygienical ‘organic’ environments for biologic methods and organic best practices and are designed for perpetual high-yield grow cycles, giving clients a year-round production schedule. HGI’s innovative process maintains the True Organic Value or “Composition” of the Hemp/Cannabis plants’ medicinal potential without the added physical deterioration which distorts the final product. The result is full-spectrum, whole-plant concentrates that smell, taste, and test at the highest level of medicinal effectiveness.

​Rick has played a role in the Legislative process in helping states become legal to grow Industrial Hemp/Cannabis in addition to consulting on the development of rules and regulation packages. Helping other states become legal to grow Hemp/Cannabis, in addition to having helped dozens of individuals navigate the permit application process, is one of Rick’s way of giving back to the industry.

On the personal side… Rick’s passion is eating real farm-fresh organic whole food nutrition along with outdoor human-powered activities (Nature’s Gym); Rick calls it… Human-Powered Happiness and he believes… Nothing Tastes as Good as Healthy Feels.

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