Digging into Plant Health: The Role of Soil Microbes

November 19, 2021 | 3:30 pm | 4D | Cultivation

It’s no secret that soil health is important. And for those looking to maximize the health of your soil, leveraging soil microbes is the key. Healthy soils can affect a number of results from yield, to disease suppression, nutrient availability and more.

In this presentation, Holganix CEO and Founder, Barrett Ersek will discuss:

1. Best practices for building soil health
2. The role of soil microbes in soil health, plant performance performance and nutrient efficiency
3. How soil health can lead to improved profit per acre for the grower
4. Insights and data from university studies and Holganix studies on incorporating soil health practices


Rob McCoy, Holganix, Global Sales Manager

A passionate leader in the field of soil health, Rob McCoy heads a cutting-edge firm in the green industry focused on an environmentally efficient way to better results.  Before leading Holganix, Rob built and sold two green industry companies, and is currently an adjunct professor at Penn State University. Rob consults with the NFL, MLB, and PGA along with the lawn and landscape industry on plant performance. In addition to North America, he is currently working on manufacturing deals in Europe and Africa to revolutionize how the world grows.