Building a Dynamic, Robust, and ROI Effective Marketing Strategy for your Cannabis or Hemp Business

| | | Marketing & Branding

In this seminar, Mary will cover what it takes to establish and build a compliant, dynamic, robust, and ROI effective marketing strategy for any start up business in cannabis or hemp. You will learn how to research your target audience, switch tactics, and identify the best outlets for your brand to reach customers. This includes when and how to utilize press, how to deal with social media planning, and understanding government policies so you can stay out of trouble. Mary believes in 360 models of marketing and outreach strategy whether it be on a budget or with plentiful resources. This particular seminar will include digital best practices such as SEO, paid media, and earned media as well.

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Mary Pryor, Co-Founder, Cannaclusive

Mary Pryor is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age.
Amongst her colleagues, Mary Pryor is known for being a trendsetting, innovative, passionate and strategic problem solver. Mary has always been ahead of the curve due to being immersed in automotive design, electrical engineering, music, education, digital arts, and marketing while being raised in Detroit, Michigan. She is a bicoastal media expert with an impressive roster of employers and clients.

Mary has worked for major brands across the music, media, technology, and marketing industries including Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Black Enterprise, CBS News, Ebony Magazine, Essence Magazine, Rolling Stone, VaynerMedia, Mindshare, SheKnows Media, McCann XBC, McCann Health, Byron Allen Group, Sean Combs Enterprises, and McGarryBowen. Having realized there was a pressing need for agencies that catered to culturally rich and niche audiences through digital and social marketing integration, Mary founded her own firms, WeFancy (consulting) and UrbanSocialista (digital marketing consulting).

Mary participates in speaking engagements nationwide to share her expertise in digital innovation. In 2014 she was recognized as SXSW’s Innovator of the Year. Mary’s goal is to provide online branding and digital trend-forecasting for the general market by empowering communities through the utilization of digital tools. She is the co-founder of Cannaclusive, a collective focused on inclusive marketing and business advocacy in the cannabis industry, New York Chapter President of Minorities for Medical Marijuana, and she serves as Chief Marketing Officer for Tonic CBD and Tricolla Farms. She currently serves on the board for Possible Plan, a Cura Cannabis social equity effort and serves as an advisor and judge for Eaze Momentum Accelerator. She advises three cannabis and non-plant-touching companies: Kanna, Dieux Skin, Flor De Maria Chocolates. She is a proud native Detroiter and graduate of the University of Michigan.

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