High-Tech Marketing: Leveraging AI to Elevate Your Cannabis Brand

July 18, 2025 | 12:00 pm | TBC | Marketing & Branding

Panelists:
Justin Stephan, Canna AI
Justin Dabish, Buddy
As the Michigan cannabis market matures and competition intensifies, brands must adopt smarter, faster, more efficient and personalized marketing strategies. In this session, Jamie Cooper of Cooper Creative Company will explore how artificial intelligence is transforming cannabis marketing—from predictive consumer insights and dynamic content generation to automation and compliance support. Attendees will gain actionable tips on integrating AI tools into their marketing stack, real-world examples from the cannabis industry, and a forward-looking view of where AI can take your brand next. Whether you’re a dispensary, grower, or ancillary business, this session will help you future-proof your marketing strategy in an evolving digital landscape.

Jamie Cooper, Owner & Founder, Cooper Creative Co.

Jamie Cooper is a visionary marketing executive with over 20 years of experience in media, branding, and business development, with a distinct focus on the cannabis and hospitality industries. Renowned for launching and scaling brands from the ground up, Jamie combines strategic storytelling with digital innovation and cross-channel campaign mastery to drive measurable growth and cultural relevance.

She currently leads marketing and digital strategy for Oak Canna Brands and The Clinic Dispensaries, and spearheads Michigan brand initiatives for Ray’s Infused Lemonade—where she’s known for bold campaigns, CRM-led consumer engagement, and standout experiential activations. Her past leadership roles include driving brand architecture and marketing infrastructure for True North Collective and Five Star Extracts, and serving as Michigan Market Director and Interim President for Sensi Media Group, where she produced 60+ high-impact events and partnerships that cemented Sensi’s Michigan authority.

Jamie’s work has been featured in Business Insider, Leafly, High Times, Yahoo, MSN, and even Jimmy Kimmel Live. Recognized as one of the Top 3 Women in Cannabis by the Weed Bar Awards, Jamie has also been named to GRBJ’s 200 Most Powerful Business Leaders, Top 50 Most Influential Women in West Michigan, and Green Market Report’s 100+ Most Important Women in Weed.