A New Era: Preparing for Success in Virginia’s Emerging Adult-Use Cannabis Market

October 15, 2022 | 11:00 am | Room 1 | Business / Legal, Finance

Adult-use cannabis sales are on the horizon for 2024 in Virginia, despite the industry structure still requiring a second legislative vote in 2023 and the recent reintroduction of some criminal penalties for possession. As the first southern state to legalize cannabis for adult-use, Virginia offers opportunities for investors and entrepreneurs to enter and dominate a truly emerging regional U.S. market from the ground up. With adult-use cannabis license applications expected to open in 2023 or early 2024, now is the time to start preparing for this process!

Nic Easley, CEO of 3C Consulting, the leading strategic consulting firm in the global cannabis industry, helps build, educate, and inspire companies, striving to balance benevolent and sustainable business practices with profitability. Nic will teach lessons learned from over a decade of navigating the licensing, regulatory, investment, and operational realms of the cannabis industry, pulling from his experiences winning and working licensures across the country, including his work in Alabama, Mississippi, Florida, Georgia, North Carolina, Tennessee, and Kentucky. Cannabis entrepreneurs will receive strategic guidance on license application preparation, real estate and business planning, team development, and navigating complex regulations. Existing cannabis operators, investors, and potential new applicants will all gain valuable understanding of, and advice for, planning future license rounds, converting or scaling licenses, raising capital, and developing ancillary businesses to serve this expanding industry. Learn the strategies and tactics needed to give your business the winning advantage and create long-term compliant, revenue-generating cannabis businesses.

Sergio Barraza-Ingstrom, COO, 3C Consulting, LLC

Sergio Barraza-Ingstrom is an expert in licensing, business processes, and financial modeling,
and has secured licenses for clients domestically and internationally since joining 3C in 2018.
Sergio holds an MBA in financial analytics, and in 2021 Sergio began taking the lead on
financial modeling and capital raising for 3C. Sergio is an avid Master Rower, and is fluent in
several languages He graduated with degrees from Phillips Exeter, Columbia, and the University
of Cambridge.