A New Era: Preparing for Success in Virginia’s Emerging Adult-Use Cannabis Market

October 15, 2022 | 11:00 am | Room 1 | Business / Legal, Finance

Adult-use cannabis sales are on the horizon for 2024 in Virginia, despite the industry structure still requiring a second legislative vote in 2023 and the recent reintroduction of some criminal penalties for possession. As the first southern state to legalize cannabis for adult-use, Virginia offers opportunities for investors and entrepreneurs to enter and dominate a truly emerging regional U.S. market from the ground up. With adult-use cannabis license applications expected to open in 2023 or early 2024, now is the time to start preparing for this process!

Nic Easley, CEO of 3C Consulting, the leading strategic consulting firm in the global cannabis industry, helps build, educate, and inspire companies, striving to balance benevolent and sustainable business practices with profitability. Nic will teach lessons learned from over a decade of navigating the licensing, regulatory, investment, and operational realms of the cannabis industry, pulling from his experiences winning and working licensures across the country, including his work in Alabama, Mississippi, Florida, Georgia, North Carolina, Tennessee, and Kentucky. Cannabis entrepreneurs will receive strategic guidance on license application preparation, real estate and business planning, team development, and navigating complex regulations. Existing cannabis operators, investors, and potential new applicants will all gain valuable understanding of, and advice for, planning future license rounds, converting or scaling licenses, raising capital, and developing ancillary businesses to serve this expanding industry. Learn the strategies and tactics needed to give your business the winning advantage and create long-term compliant, revenue-generating cannabis businesses.

nic easley

Nic Easley, CEO of 3C Consulting, Managing Director of Multiverse Capital LLC™

Nic Easley is the founder and CEO of 3C Consulting, LLC™, a leading strategic consulting firm in the global cannabis industry, and the Managing Director of Multiverse Capital, a cannabis and hemp venture firm. Nic Easley has been at the forefront of the industry for the past decade and is a globally recognized expert and a sought-after writer, panelist, and keynote speaker. Nic’s scientific background, combined with over 15 years of agricultural field and biological experience, offers the cannabis industry new possibilities of productivity, profitability, and professionalism. He has worked with over 1,000 cannabis companies in over 36 U.S. States, two U.S. Territories, and nearly 22 countries, guiding entrepreneurs and investors through the industry’s complex operational and financial aspects. Nic helps build companies based on practicality and altruism, striving to balance benevolent and patient-focused business practices with profitability. He is widely known for strategically importing demonstrated best practices from other industries to the cannabis space and helping businesses navigate the complex regulatory landscape. Nic has contributed to the global advancement of cannabis policy, including educating delegates on medical cannabis at the U.N. Intergovernmental Expert Group Meeting on International Challenges Posed by the Non-Medical use of Synthetic Opioids. He is a Veteran of the United States Air Force, fluent in numerous languages, and holds degrees in both Environmental Studies and Biology. From his wealth of knowledge and experience, Nic creates unique presentations, rich with candor and in-depth information, that he’s shared on stage at conferences throughout the world.