In this session we’ll cover the 6 most common product labeling pitfalls companies make that cost them money and time, and how to avoid them. We will cover printing on the incorrect materials, using the same material for various environments, label sizing, design files, knowing the correct rules and regulations and understanding your labeling company. Participants will leave understanding which mistakes they might be making right now, a checklist of the essentials they should consider when designing and printing their labels, and how to work with their print vendor to ensure they receive the highest quality labels without getting nickel and dimed.
Courtney Lewallen; Leapin’ Lizard Labels
Courtney Lewallen is the Marketing Director for Leapin’ Lizard Labels. She is responsible for building brand awareness and relationships with amazing clients who are looking for a variety of labeling solutions. With over four years’ experience in the label printing industry, and 10 years’ experience in marketing, she has a passion for building connections and making your brand stick. Courtney graduated with a Bachelor’s degree in business and marketing from the University of Alabama. She is a world traveller, which has given her a multi-cultural perspective of business, leadership, and marketing. Her experience and expertise make her an invaluable resource for the ins and outs of the label printing industry.