Session details
Date:
Time: 11:15 AM to 12:00 PM (local event time)
Location: 1
Presenter: Lucas McCann,Co Founder and Chief Scientific Officer of CannDelta
Program area: Operations
Virginia’s emerging adult-use cannabis market represents a tremendous opportunity for entrepreneurs, investors, and established cannabis operators. But entering this new market requires more than securing a license. Understanding the regulatory landscape, preparing operational systems, and building a compliant business from the ground up will be critical to long-term success. With Virginia preparing to launch its regulated adult-use retail market in 2027, this session will provide prospective cannabis business owners with an in-depth look at the licensing, compliance, and operational responsibilities involved in entering the industry. We’ll break down the essential elements of preparing for licensure and building a compliant operation through three key educational pillars: 1. Regulatory Compliance & Required Documentation Understand the regulatory framework being established by the Virginia Cannabis Control Authority (CCA), including the policies, Standard Operating Procedures (SOPs), security protocols, recordkeeping, inventory tracking, waste management, and other compliance systems businesses should be preparing to implement. 2. Operational Readiness & Business Requirements Explore the operational infrastructure needed to successfully run a cannabis cultivation, processing, or retail business. From facility planning and employee training to inventory controls, product handling, security, and regulatory oversight, learn what it takes to build a compliant operation from day one. 3. Marketing, Branding & Advertising Boundaries Understand Virginia’s cannabis advertising and promotional restrictions, including branding considerations, packaging, labeling, digital marketing, and consumer communications. Learn how to build a recognizable cannabis brand while navigating the regulatory boundaries that govern how cannabis businesses can market their products and services. The opportunity is coming. The time to prepare is now. Attendees will leave with a stronger understanding of Virginia’s evolving regulatory environment, practical steps for preparing their businesses, and a roadmap for navigating the licensing and compliance process. Whether you're an aspiring microbusiness owner, an established operator, or an entrepreneur looking to enter Virginia's cannabis market, this session will help you prepare to turn opportunity into a sustainable, compliant business.