Session details
Date:
Time: 2:15 PM to 3:00 PM (local event time)
Location: 2
Presenter: Gary Cohen, CEO of Cova Software,
Program area: Operations
Cova has gone to market alongside operators in Canada, California, Oklahoma, Missouri, New Jersey, New York, New Mexico, Mississippi, and Minnesota, almost all of them with brand-new stores. In this presentation, Gary walks through the patterns he’s seen across those launches: the mistakes that cost money, the ones that cost licenses, and why the quiet months before launch are the most valuable time a Virginia applicant has. He also makes the case for not letting license-application work crowd out your business strategy.