Carlos is an expert in business strategy and public policy interface. He is an entrepreneur and expert in brand strategy with work in FMCG as well as political & public benefit branding. He has collaborated with Coca Cola, P&G, BAT, J&J FIFA and MLB as well as global NGO’s, multilateral organizations, universities and national & local governments. Mr. Luchsinger holds a Master in Public Policy from SIPA at Columbia University and advance training in marketing strategy at the Kellogg School at Management.