Plants have co-evolved with soil microbes over hundreds of millions of years. In nature, the plants interact with tens of thousands of soil microbial species throughout the plant growth stages. Soil microbes benefit plants by facilitating important nutrient cycling activities as well as many other important functions that support plant health and ultimately maximize plant productivity. However, in real world cultivation practices, it is almost impossible for growers to provide their plants with the same microbial functional diversity found in nature. Through real world case studies, Colin will illuminate the return on investment that can occur when cultivators learn how to use microbes with precision to maximize their plant health and yields.