Modern Website Musts to Establish Credibility & Smoke Your Competition

June 27, 2026 | 12:15 pm | Room 1 | Marketing & Branding

There are 5.56B active internet users as of February 2025 — that’s a lot of opportunity. But 88% of online consumers are less likely to return to a site after a bunk experience — AND 89% are more likely to shop with a competitor! Don’t lose potential customers at “hello!”

A modern website adds value to your cannabis business and creates instant credibility — and customers expect it! Learn easy and actionable tips to elevate your online presence with Caron Cooper, Co-Founder of CannaSiteCo., a boutique digital marketing agency for the cannabis-minded crowd.

– Get actionable tips to leverage AI and modernize your website right now!
– Learn easy methods to increase website traffic in 30 days!
– Score free resources to improve website experience and performance!
– Squash the metrics overwhelm!
– Brainstorm your next marketing moves!
– And more!

Caron Cooper, CEO/Co-Founder/ Creative Director, CannaSiteCo.

Caron Cooper empowers startups and small businesses with her unique blend of creativity, technical expertise and strategic thinking. She started her first web design company in 2005 and has since guided various parts of operations for 11 startups, including two that were acquired. Most recently she co-founded two successful digital marketing brands, one proudly serving the budding cannabis industry. Caron’s background is in graphic and web design, journalism, photography and production. She earned a BA in film/television/radio from SMU. Connect with her on LinkedIn at https://www.linkedin.com/in/caroncooper/.