East Coast Emerging Markets

October 14, 2022 | 3:30 pm | Room 1 | Operations Management

The cannabis industry has seen rapid growth over the past decade from its earliest regulated markets in Washington State and Colorado to a booming market in most states generating over $25 billion in annual revenues. As the East Coast continues to heat up with new markets coming online, it is important to learn the lessons of earlier markets to be better prepared to thrive in a fast moving and constantly evolving space.

This presentation is geared towards would be licensed operators with some or no experience as a licensed cannabis business. We will discuss lessons from earlier markets, licensing structures including vertical integration, micro-licensing, branding and trademarking, compliance and governance (how to keep your license!), and other important considerations including leases tied to wholesale prices.

Eric Postow, Parlatore Law Group

Eric Postow is a Virginia based attorney and Co-Chair of Parlatore Law Group’s Cannabis Practice. Eric’s practice supports cannabis operators nationwide from pre-market startup through mature market operations. Eric supports clients with licensing applications, compliance and governance, business strategy development, branding and trademarking, litigation and M&A.

Eric co-hosts a youtube series (Above the Haze) discussing various topics in the cannabis industry and is a regular contributor to Cannabis Business Executive.