Midwest Detroit 2022 Seminars

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Building a strong online presence to bring in more retail traffic.

Join us as we talk about building a strong online presence for your cannabis business. We will talk through steps how to optimize your dispensary website and brand so that you can attract more customers!

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What Growers Need to Know About the Worker Protection Standard

Cannabis growers pest management practices may involve applying pesticides that require compliance with the Federal Worker Protection Standard (WPS). The goal of WPS is to inform and protect workers and handlers from exposure to pesticides as well as mitigate an exposure.

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Caron Cooper

Modern Website Musts to Establish Credibility with Customers & Compete Online

48% of visitors cited website design as an important factor for determining business credibility, and there are 2.4 million people online daily. That’s a lot of opportunity. Don’t lose them at hello! A modern website adds value to your biz and instant credibility — and customers expect it. Learn real actionable tips to elevate your…

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LED Spectrum and Control as Key Ingredients for Healthy Plant Growth

What we will seek to offer is perspective on how to navigate the complexity of LED as a light source and more broadly lighting technology emerging today. The challenges facing those growing plants in doors is a challenge that offers significant advantage to those who understand what matters most. One question often asked is Why…

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Increasing Profits with Correct Genetic Selection

Increasing Profits with Proper Genetic Selection The right genetics increase profits, while the wrong ones can sink your company. Having a clear goal for your next genetic acquisition is the key to making the correct selection. Effectively communicating that goal to a cannabis nursery owner allows them to help walk you through the options. There…

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Improving the Customer Experience at Retail

To foster loyalty in today’s hyper-competitive recreational cannabis marketplace, brands and retailers must strive to know their customer’s ever-changing behaviors, preferences, desires, and motivations. Gaining this edge comes from tracking and monitoring shopper habits and behaviors in real-time from inside and outside of your physical store and event spaces while keeping data anonymous and compliant…

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How DetroitTech will Free The Plant through technology.

Many have always believed DetroitTech moves the world. Since the automotive boom in the early 1900’s, it was Detroit that took the lead in that charge to move the world and change it as we know it. The new rise of the global cannabis chase has presented Detroit with yet again another opportunity to make…

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Capturing the Cannabis Opportunity

The US Cannabis industry has experienced dramatic growth in recent years, growing 21% year over year for the past four years consistently. AffinityX is here to help you acquire more customers, sell more to your existing customer base, increase order size, and help you understand the behavior of your site visitors and customers. We are…

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How Cannabis Retailers Can Benefit from Omni-Channel Sales

Running a cannabis retail operation is not easy. For many successful retailer operators, they’ve waited patiently for months and some times years to get licensed. Now that they’ve made it through the licensing gauntlet, its time open shop and start getting a return on their investment. The most successful retailers realize they need an omni-channel…

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Legislative Watch in Lansing MI

Cynthia will  inform and inspire prospective business owners to do business in Detroit. As well as, give a brief history and goings on in Lansing Michigan legislature.

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Building your ‘A” Team

Tired of replacing employees? Want to reduce the cost of attracting Talent? Are your growth plans in line with employee perspective? Want to know how you compare to your competition with retention? Building your ‘A’ takes time , effort and lots of planning. We will discuss options to achieve optimal success. CEO ,Craig Petersmark, The…

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Trends & Tools: Using the Right Equipment to Make Market-Hot Extracts & Concentrates

Extracts and concentrates have become dominant segments of the cannabis market. Available in a wide variety of formats, extracts and concentrates offer companies the ability to create unique formulations that appeal to a wide range of consumers – from connoisseurs to the cannacurious. But creating high-quality extracts and concentrates requires the right cannabis processing and…

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How To Build a Culture of Compliance in the Ever Changing Cannabis Industry

There is one thing that will never change in the Regulated Cannabis Industry, and that is everything will always be changing. One of the key reasons that people fail in this industry is their inability to adapt to change. Change means learning how to manage their risks and having implementable systems in place as regulations…

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The Economic Importance of Trimming Properly

The basic concept is give the listeners an overview of the importance of trimming cannabis properly. We will teach them how to properly pre-prep there flower for machine trimming, why this critical. We will teach the audience the financial benefits of this in terms of revenue savings We will teach the audience how properly used,…

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Best Practices for Cultivation Methods

Join Primitiv’s director of Cultivation, Mike Sexton, as he discusses best practices for cultivation methods and how they fit into the overall synergy of the larger team.  Mike will also discussthe importance of evolving education for a cultivation team.  Lastly, he will share insights regarding innovation and the evolution of this industry, bridging the gap between what we…

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The Future of Plant-Based Medicine

Calvin Johnson Jr., Education and Innovation of plant-based medicine.  Join Primitiv co-founder and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., discuss the importance of education and innovation in the cannabis industry, two pillars of Primitiv’s Vision, Mission, and Core Values (VMC).  Johnson and his team want to continue leading scientific research of…

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Transparency and Return on Ad Spend in Cannabis & CBD Advertising Solutions

Transparency and Return on Ad Spend – Both are hard to get! The FCC has recently allowed certain CBD products to appear on National advertising networks that go beyond Weedmaps™. We Handle 100’s of campaigns a month and keep our clients informed! Are you working with someone that has traditional Network Contacts? You Should Be….

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The Collaboration Within the Michigan Cannabis Community and Why This Is So Important to the Sustainability of the Industry

Rob Sims, Community and Collaboration in Cannabis.  Join Primitiv co-founder, Rob Sims, discuss the importance of coming together as a community in the cannabis space.  From co-op cultivation opportunities, to product development, to providing assistance with sales and distribution, there is no community without collaboration.  Sims will discuss who Primitiv is currently collaborating with and where…

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Environmental Compliance in the Cannabis Industry

Expert(s) from the Michigan Department of Environment, Great Lakes, and Energy will provide an overview on the environmental impacts of growing and processing cannabis, best practices for managing those impacts, and the environmental regulations that apply to this industry.

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Automating the Cannabis Industry

Automating the Cannabis Industry: -If you manufacture Isolate, distillate, or produce crude, this seminar is a MUST. Nyborg will show how you can implement an affordable automation system that will greatly increase productivity, and in bite sizes that enable you to quickly start making products more efficiently – and more cost effectively

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Advanced Extraction Technology

A technical discussion on all the different types of extraction used in the cannabis industry with focus on the specific methods employed, and how to choose which type of extraction to use, for each type of product. The discussion will include an introduction to the latest extraction processes, and the possible future of processing cannabis…

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